Blog
Writing for people who run their own shop
Margins, quiet days, suppliers, and getting regulars back.
September 12, 2026 · 8 min read
Best Free Digital Stamp Card Apps in 2026, Compared Honestly (Including Ours)
Nine digital stamp card tools compared on price, trial, how customers join and contract terms. We make one of them, so we say where the others are better.
September 12, 2026 · 7 min read
How Many Google Reviews Do You Need to Raise Your Rating? Formula and 6 Worked Examples
A simple formula tells you how many five-star reviews you need to move your Google rating from where it is to where you want it. Six worked examples, and why the last half star costs so much.
September 12, 2026 · 7 min read
Menu Engineering Explained: Stars, Plowhorses, Puzzles and Dogs, With a Sample Menu
Menu engineering sorts every item by profit and by how often it sells, then puts each one in one of four groups. Here is the method, a worked six-item menu, and what to do with each group.
September 12, 2026 · 6 min read
Restaurant Break-Even Point: Formula, Worked Example and the Mistake Everyone Makes
The break-even formula for a restaurant or cafe, a full worked example with real numbers, and the one mistake that makes most owners think they need 33 customers when they need 47.
September 5, 2026 · 7 min read
15 Ways to Increase Restaurant Sales on Slow Days Without Discounting
What a slow day really costs, and 15 things you can do about it that do not teach your regulars to wait for the next coupon.