Win-back emails
An automatic email when a regular stops coming
KANJIN knows each regular’s usual gap between visits. When one goes quiet for longer than that, it sends them one short email, in your shop’s name. Nothing to plan, nothing to remember.
Part of the paid plan: $29 a month per shop, or $300 a year. Nothing is charged until you choose to start.
KANJIN learns each regular’s pattern
From the stamps at your counter: someone who comes every Tuesday has a gap of a week; someone who comes monthly has a gap of a month.
At 6 pm your time, it checks who is overdue
Overdue means later than they usually come, plus the days of grace you set (14 to start). Newer customers are judged on a plain number of days (45 to start).
Each overdue regular gets one short email
One email each time they stop coming. They are not written to again until they come back and drift away again.
Plainly
What it does, and what it never does
It does
- Judges each regular on their own usual gap, not one fixed number of days for everybody
- Lets you set the grace days, the days for newer customers, and the minimum visits (2 to start)
- Writes to at most 50 people in one evening, and lists every run on the Win-back & birthdays screen, including evenings when nobody was due
- Also on the paid plan: a note when a reward has been waiting a week, a welcome email, and a birthday email
- Does not use up your marketing emails
It never
- Never writes to anyone who did not leave an email and tick yes to hearing from you
- Never writes twice before they come back
- Never sends a code or a discount on its own: it asks them to come back. If you set a treat, the email names it
- Never runs until you switch it on
Customer emails work in every country, and so do the stamp card and the back office.
Questions
Common questions
- What is a win-back email?
- A short email to a regular customer who has stopped coming, to say you have missed them. It is the cheapest marketing a small shop can do: the person already knows you, and one visit back pays for it.
- What does the email say?
- The subject is “It’s been a while! your shop’s name misses you”. The message says it has been a while and you would love to see them again. It asks them to come back. If you set a treat, the email names it. Your shop’s name and address and an unsubscribe link go under it.
- How does KANJIN know someone has stopped coming?
- From your stamp card. Every stamp is a visit with a date, so the average gap between a regular’s visits is known. When the time since their last visit passes that gap plus your grace days, they are overdue.
- Who does it email?
- Only customers who left an email and ticked yes to hearing from you, and only if they have at least the minimum number of visits you set. Anyone who unsubscribed is left out.
- What does it cost?
- It is part of the paid plan: $29 a month per shop, or $300 a year. The stamp card that collects the emails is free. Nothing is charged until you choose to start.
Free tools: what is a regular worth?
Free, no sign-up. Type your numbers and get the answer in seconds.
Put your stamp card on the counter this week
A discount cuts the price for everyone who would have paid anyway. Your free stamp card brings regulars back at full price, and the free plan asks your customers for a Google review.