Influencers vs. ads

How to use it

1. 1Open Marketing, then Creator discovery. It is the first panel on that screen — it used to be its own menu entry called Influencers vs. ads, and the old address still takes you there.
2. 2Type how many free visits you would give away. Each one is costed at your unit cost from Settings, not the menu price.
3. 3Type the views a typical local creator gets.
4. 4Type what local ads cost you per thousand views.
5. 5Read the two side by side: the real cost to you, your cost per thousand people reached, and the difference.

What it does

• The screen is careful on purpose. It counts views, not likes. It assumes nobody sees a post twice. It ignores that a creator’s recommendation carries more weight than an ad.
• A $28 meal at 30% food cost costs you $8.40. Ten of them cost $84. That is the whole point, in your numbers.
• This screen is free. Finding the creators is the paid step.

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