Influencers vs. ads

How to use it

1. 1Open Grow → Find local creators and scroll to the bottom of the panel. The old Influencers vs. ads address still brings you here.
2. 2Type how many free visits you would give away. Each one is costed at your unit cost from Settings, not at the price you charge for it.
3. 3Type the views a typical local creator gets.
4. 4Type what local ads cost you per thousand views.
5. 5Read the two side by side: the real cost to you, your cost per thousand people reached, and the difference.

What it does

• The screen is careful on purpose. It counts views, not likes. It assumes nobody sees a post twice. It ignores that a creator’s recommendation carries more weight than an ad.
• A $28 meal at 30% food cost costs you $8.40. Ten of them cost $84. That is the whole point, in your numbers.
• This screen is free. Finding the creators is the paid step.
• It is at the BOTTOM of Find local creators, from 23 October 2026. It used to be at the top of that screen, above the search. Find local creators is a paid screen — but this calculator stays usable there even when the rest of it is greyed out, because it costs nothing on any plan. You can move the sliders and read the answer without paying for anything. On a greyed screen it starts on the sample shop’s figures — a $28 sale costing $8.40 in materials, in US dollars because they are the sample shop’s and not yours — and says EXAMPLE, so there is something to read before you have filled in your own. Type your average sale in Settings and it uses yours, in your own currency.

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